Tips & Topics

The aim of this section is to give access to our studies and research on the world of Business Performance. We want to make managers and staff in the sector aware of the potential market developments that are possible thanks to Digital, and help to put them into effect.

Increase a website’s loading speed: the new challenge launched by Google

Increase a website’s loading speed: the new challenge launched by Google

Speed ​​in business has always been important, and the stories of successful entrepreneurs are full of quickly gained insights which are then executed just as quickly. Well, now more than ever speed has become the business driver, and one of such aspects was rather underestimated until a few years ago: the corporate website’s loading times. If until 2010 having a slow site was normal and did little damage, if not to the visitor’s patience and the user experience, today it has to be avoided at all costs, especially for a company focusing on e-commerce (which does not only means managing an e-store).

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User experience: why it is increasingly crucial for the success of an e-commerce

User experience: why it is increasingly crucial for the success of an e-commerce

Do you know the first rule for e-commerce? Here it is: “if users can’t find a product, they cannot even buy it”. Full stop. And breaking this simple rule is easy, even without knowing it. You only need an item poorly displayed in the digital showcase, described with insufficient information or hard to reach due to a slow website, to blow up even the most refined branding, marketing and communication strategies.

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Network Load Balancer: increase performance with smart load balancing among servers

Network Load Balancer: increase performance with smart load balancing among servers

Players of the digital market (brands, large e-commerce platforms…) now compete on the field of user experience and consequently with one of the factors that determines it the most, speed. The first step to success, therefore, becomes optimising the infrastructure so that you can offer your potential customers a rewarding experience. Load balancing is a fundamental tool in this ideal architecture: it makes the network faster, more scalable and secure, with significant benefits in terms of cost and UX quality.

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