Tips & Topics
The aim of this section is to give access to our studies and research on the world of Business Performance. We want to make managers and staff in the sector aware of the potential market developments that are possible thanks to Digital, and help to put them into effect.
Speed in business has always been important, and the stories of successful entrepreneurs are full of quickly gained insights which are then executed just as quickly. Well, now more than ever speed has become the business driver, and one of such aspects was rather underestimated until a few years ago: the corporate website’s loading times. If until 2010 having a slow site was normal and did little damage, if not to the visitor’s patience and the user experience, today it has to be avoided at all costs, especially for a company focusing on e-commerce (which does not only means managing an e-store).
Do you know the first rule for e-commerce? Here it is: “if users can’t find a product, they cannot even buy it”. Full stop. And breaking this simple rule is easy, even without knowing it. You only need an item poorly displayed in the digital showcase, described with insufficient information or hard to reach due to a slow website, to blow up even the most refined branding, marketing and communication strategies.
Page element shifts and the sudden change of layout are considered by Google Page Experience as one of the most critical factors for a good UX. This is how the visual stability of a website is measured and optimized.
An e-commerce can be called successful if it returns a good proportion between products sold and visits recorded. In this article we will understand how a website can be improved and how to achieve satisfactory results through an effective optimisation strategy.
Players of the digital market (brands, large e-commerce platforms…) now compete on the field of user experience and consequently with one of the factors that determines it the most, speed. The first step to success, therefore, becomes optimising the infrastructure so that you can offer your potential customers a rewarding experience. Load balancing is a fundamental tool in this ideal architecture: it makes the network faster, more scalable and secure, with significant benefits in terms of cost and UX quality.
What it is and how to improve the first parameter of the new Google Web Core Vitals
The revolution labelled Google Page Experience for a better User Experience, which has kept the most clued-up webmasters who take care of marketing and online sales awake at night for months, is about to become a reality. The algorithm update, which was announced last year, kicks off in May 2021, unleashing Google’s new metrics for ranking sites in their search engine results.