Make website performance your growth driver!
We develop and deliver digital performance optimization solutions worldwide with a high impact on UX and conversion rate. We turn to big companies, top agencies and professionals in the sector.
News, studies and research on the world of Business Performance. Aimed at managers and staff of companies interested in the growth potential that Digital offers.
Speed in business has always been important, and the stories of successful entrepreneurs are full of quickly gained insights which are then executed just as quickly. Well, now more than ever speed has become the business driver, and one of such aspects was rather underestimated until a few years ago: the corporate website’s loading times. If until 2010 having a slow site was normal and did little damage, if not to the visitor’s patience and the user experience, today it has to be avoided at all costs, especially for a company focusing on e-commerce (which does not only means managing an e-store).
Do you know the first rule for e-commerce? Here it is: “if users can’t find a product, they cannot even buy it”. Full stop. And breaking this simple rule is easy, even without knowing it. You only need an item poorly displayed in the digital showcase, described with insufficient information or hard to reach due to a slow website, to blow up even the most refined branding, marketing and communication strategies.
Mobile conversion rate: why loading performance becomes crucial in ecommerceYou plan to grab a...
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