Insights

The aim of this section is to give access to our studies and research on the world of Business Performance. We want to make managers and staff in the sector aware of the potential market developments that are possible thanks to Digital, and help to put them into effect.

User experience: why it is increasingly crucial for the success of an e-commerce

User experience: why it is increasingly crucial for the success of an e-commerce

Do you know the first rule for e-commerce? Here it is: “if users can’t find a product, they cannot even buy it”. Full stop. And breaking this simple rule is easy, even without knowing it. You only need an item poorly displayed in the digital showcase, described with insufficient information or hard to reach due to a slow website, to blow up even the most refined branding, marketing and communication strategies.

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Making Money? It Only Takes a Tenth of a Second

Making Money? It Only Takes a Tenth of a Second

Here’s why increasing the loading speed of your website even by just a tenth of a second can make a difference of up to 10% when it comes to online sales. Research from business intelligence experts is very clear: user experience on smartphones is worth more than the actual product and brand.

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CDN and e-commerce: why it is a necessary requirement but not enough to improve performance

CDN and e-commerce: why it is a necessary requirement but not enough to improve performance

The web is increasingly becoming synonymous with mobile and mobile has accelerated what has always been a user’s primary need: browsing quickly. This rings true when comparing many different actors while making a purchase. Speed ​​has become the deciding factor in the battle between competitors and has the power to send conversion figures into double digits in a fraction of a second. Let us tell you why CDN has become a necessary tool, but, nonetheless, is not enough to compete in e-commerce.

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iSmartFrame is an incremental module platform, allowing anyone to choose the solution that best suits their performance and search engine positioning needs