The aim of this section is to give access to our studies and research on the world of Business Performance. We want to make managers and staff in the sector aware of the potential market developments that are possible thanks to Digital, and help to put them into effect.
Do you know the first rule for e-commerce? Here it is: “if users can’t find a product, they cannot even buy it”. Full stop. And breaking this simple rule is easy, even without knowing it. You only need an item poorly displayed in the digital showcase, described with insufficient information or hard to reach due to a slow website, to blow up even the most refined branding, marketing and communication strategies.
An e-commerce can be called successful if it returns a good proportion between products sold and visits recorded. In this article we will understand how a website can be improved and how to achieve satisfactory results through an effective optimisation strategy.
Here’s why increasing the loading speed of your website even by just a tenth of a second can make a difference of up to 10% when it comes to online sales. Research from business intelligence experts is very clear: user experience on smartphones is worth more than the actual product and brand.
The tightly-fought playing field centres around mobile functionality and the outcome of the match is decided in a matter of seconds – right in the middle of the customer journey – which is the most delicate part of the whole operation. Here’s how and why to get ready.
The perfect design and effectiveness of a sales funnel is not enough if the accompanying website is badly indexed, slow and with a bad user experience. Here’s how to make your customer journey a success for everyone.
The web is increasingly becoming synonymous with mobile and mobile has accelerated what has always been a user’s primary need: browsing quickly. This rings true when comparing many different actors while making a purchase. Speed has become the deciding factor in the battle between competitors and has the power to send conversion figures into double digits in a fraction of a second. Let us tell you why CDN has become a necessary tool, but, nonetheless, is not enough to compete in e-commerce.
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