Insights

The aim of this section is to give access to our studies and research on the world of Business Performance. We want to make managers and staff in the sector aware of the potential market developments that are possible thanks to Digital, and help to put them into effect.

Largest Contentful Paint (LCP): Google’s metric for revolutionizing ranking

Largest Contentful Paint (LCP): Google’s metric for revolutionizing ranking

What it is and how to improve the first parameter of the new Google Web Core Vitals
The revolution labelled Google Page Experience for a better User Experience, which has kept the most clued-up webmasters who take care of marketing and online sales awake at night for months, is about to become a reality. The algorithm update, which was announced last year, kicks off in May 2021, unleashing Google’s new metrics for ranking sites in their search engine results.

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Making Money? It Only Takes a Tenth of a Second

Making Money? It Only Takes a Tenth of a Second

Here’s why increasing the loading speed of your website even by just a tenth of a second can make a difference of up to 10% when it comes to online sales. Research from business intelligence experts is very clear: user experience on smartphones is worth more than the actual product and brand.

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