Speed above everything
Aside being a technical aspect, the loading time is a particularly important feature of a website. This is true both for Google – which considers it a determining factor for ranking – and for users, who, while the wheel keeps spinning, can decide to leave your site and switch to that of your competitor.
To reduce loading times and provide fast navigation even where there is a large fluctuation in traffic and therefore in the use of resources (think of a big company’s website or an e-commerce with thousands of products), it therefore becomes essential to play all the cards that technology offers today. Load balancing is one of them and it is also among the processes that your infrastructure should be managing. Let us see the reasons behind this.
What is a Network Load Balancer
Load balancing – that is balancing loads on available resources – is a concept that can have many applications in computer science: here we will deal with the distribution of website information, or how each user receives online content.
Each website is subject to variations in traffic flows at various times of the day or year and this is crucial when the fluctuations are significant. For sites of strategic importance for the business, it is therefore essential to constantly monitor all the metrics related to the use of resources in order to guarantee these two requirements:
- Prevention from server overload, which reduces service quality;
- Maximum performance of content delivery with minimal latency.
A static infrastructure can face two possible problems: if it is oversized it may entail unnecessary costs, if it is undersized, it may run the risk of providing a slow service in the event of overloads, up to even crashing the servers and interrupting the service, causing disastrous consequences both in terms of image and turnover.
A scalable infrastructure, on the other hand, allows the addition of more servers to the delivery cluster at the time of need, thus maintaining speed performance. Another advantage adding to its reliability is flexibility: before assigning a client’s request to a server, in fact, the system checks the correct delivery and transfers the request to another server cluster in the event of faults, thus guaranteeing service continuity.
Main benefits of implementing a Load Balancer
An infrastructure supported by a balancing solution has many advantages. We summarise them here schematically:
- Speed: a flexible load management system ensures faster response times. The servers in the network share client requests, thus balancing the resources available to work at high performance.
- Scalability: the structure is automatically sized based on the number of requests it receives, avoiding on the one side unnecessary and costly oversizing or, on the other, risky overloads.
- Service continuity: a load balancing system, in the event of a server fault, is able to isolate the server that has problems by diverting traffic to the functioning delivery chain, avoiding service interruptions and ensuring operational continuity.
The Load Balancer as part of an infrastructure optimised for speed and security
Load balancers can be configured with various modes of routing requests; in any case, the structure acts as a single interface between the client and the various servers to which it distributes, usually located in different geographical areas. Here is the generic operating scheme (each system can have different features, at the level of sorting rules, management of IP addresses, etc.):
- After receiving a request from the DNS server, the load balancer, based on its configuration, assigns it to a server in Round-Robin mode;
- Before transmitting the request, it checks the health of the selected server by querying the TCP port 80 using the http protocol;
- If the outcome is positive, the request is transferred, otherwise should the server be too slow or out of service, it returns an error and the load balancer forwards the request to the next server, until it finds one that responds positively.
iSmartFrame integrates the load balancer with management of customizable sorting policies into its distribution infrastructure. Each data centre has its own load balancers controlling the content delivery chain, with hubs distributed all over the world. Before showing an HTML page, over 100 optimisation tasks are performed, with enormous advantages for speed and, consequently, for the user experience and positioning on search engines.
Ti potrebbe interessare
Speed in business has always been important, and the stories of successful entrepreneurs are full of quickly gained insights which are then executed just as quickly. Well, now more than ever speed has become the business driver, and one of such aspects was rather underestimated until a few years ago: the corporate website’s loading times. If until 2010 having a slow site was normal and did little damage, if not to the visitor’s patience and the user experience, today it has to be avoided at all costs, especially for a company focusing on e-commerce (which does not only means managing an e-store).
Do you know the first rule for e-commerce? Here it is: “if users can’t find a product, they cannot even buy it”. Full stop. And breaking this simple rule is easy, even without knowing it. You only need an item poorly displayed in the digital showcase, described with insufficient information or hard to reach due to a slow website, to blow up even the most refined branding, marketing and communication strategies.
Page element shifts and the sudden change of layout are considered by Google Page Experience as one of the most critical factors for a good UX. This is how the visual stability of a website is measured and optimized.