The solution? A “smart layer” that translates everything into HTML, leaving the technical eco-system of the website unchanged.
This means that the site will be almost invisible – certainly as far as search engines are concerned – and impossible to index. Consequently, there are two possible courses of action: a radical intervention, which means either starting from scratch again or at the least implementing complicated procedures to render all the settings function. Alternatively, a smart layer can be installed such as iSmartFrame, which renders the website contents visible to Google without costly and invasive action.
HOW ANGULAR WORKS: PROS AND CONS
Let’s take it one step at a time, and first of all find out exactly what Angular is, why it’s not visible to Google – which supported to its development – and what a ‘smart layer’ is (and more importantly, what it does).
THE DEVIL IS IN THE DETAIL
A SMART LAYER TO THE RESCUE
STRENGHT IN UNITY
In this way, whoever still prefers Angular, and finds its best-suited to their needs – which includes most big companies featuring complex e-commerce systems – can carry on using Google’s development tool with no worries. And to fix the problem of being invisible to the world’s main search engine, it’s enough to add a quick and easy extra layer, which is simple to implement. This union of instruments and solutions makes it possible to have a top quality website that’s rich in functionality and content that can be easily accessed – by Google as well.
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Speed in business has always been important, and the stories of successful entrepreneurs are full of quickly gained insights which are then executed just as quickly. Well, now more than ever speed has become the business driver, and one of such aspects was rather underestimated until a few years ago: the corporate website’s loading times. If until 2010 having a slow site was normal and did little damage, if not to the visitor’s patience and the user experience, today it has to be avoided at all costs, especially for a company focusing on e-commerce (which does not only means managing an e-store).
Do you know the first rule for e-commerce? Here it is: “if users can’t find a product, they cannot even buy it”. Full stop. And breaking this simple rule is easy, even without knowing it. You only need an item poorly displayed in the digital showcase, described with insufficient information or hard to reach due to a slow website, to blow up even the most refined branding, marketing and communication strategies.
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